Brand Experience GUIDE
YOUR BRAND IS MORE THAN YOUR LOGO.
. In this eBook, you will learn how a deliberate, and cohesive brand identity can differentiate your company from its competitors and position you as a thought leader in your industry.
what's covered
In this eBook, you will learn how a deliberate and cohesive brand identity can differentiate your company from its competitors and position you as a thought leader in your industry.
■ Definition of Branding
■ The First Step: Brand Promise
■ Brand Archetypes
■ Elements of a Brand
■ Brand Equity: How a Cohesive Brand Can Make You More Money
■ The Importance of a Style Guide
■ Using Analytics to Improve Your Website
■ Rebranding vs. Brand Refresh
